Posted in Makeup

So what mascara brands do I recommend?

It only seems logical that I put my picks for mascara out there since I have created an entire world around this simple cosmetic. I’ve decided to suggest both a blue (for those bold enough to wear it) and a classic¬†black (just in case you’re not feeling fearless).

For blue, I recommend Calvin Klein One in Electrify Blue, $18 Available at Ulta

CKOne

For black, I recommend Mally Beauty Volumizing Mascara, $20 Available at Ulta

mally

Advertisements
Posted in Books, Makeup, Popstar

Cobalt Blue

DJ

The first line of this In Style beauty interview on Dakota Johnson starts, “A swipe of cobalt blue mascara…” Hmmm. Is Dakota Johnson secretly a Mascara alumni? It looks like it!!

Posted in Books, Makeup, Promotions

Put your Mascara on!!

NYXI can’t express my gratitude enough for the support of so many people on this book. There is so much happening my head is spinning. (If you read the book, you know I love that phrase – Jorie’s head spins a lot!)

Today a good friend of mine saw an opportunity to pitch a TV station that was looking to interview an author in NYC with a new release who used crowd sourcing and more modern publishing options. Hello? They may as well have said they needed it to be called Mascara. Within minutes I pitched my story to the reporter and better yet, she responded that I was perfect for the segment! We are shooting a 20-minute interview tomorrow which will likely be chopped down to a 2-minute clip when all is said and done. She did say that the B-roll will air AROUND THE WORLD including NYC. No pressure.

Since my 26 pounds of mascara haven’t arrived from LA yet (neither are the snazzy click pens I also ordered because now I am addicted to ordering branded shwag) – I decided to pick up a few NYX Cosmetics’ because they are inexpensive and the perfect shade of blue. They will look great in the shot. Now all I need is a contact at NYX Cosmetics to donate a million more. Anyone know anyone?

Posted in Books, Concerts, Fan Giveaways, Makeup, Popstar, Promotions

Mascara Promo

shutterstock_77903725The next step in taking this viral is to partner up with a cosmetics company or order 500 blue mascaras wholesale and take to the streets. And by streets, I really mean the Ariana Grande concert at MSG on March 20th. Just a few cute brand ambassadors and a box of free product and we should have the east coast buzzing with #allbluealways in no time at all. Wish me luck!

Always, Amanda