It only seems logical that I put my picks for mascara out there since I have created an entire world around this simple cosmetic. I’ve decided to suggest both a blue (for those bold enough to wear it) and a classic black (just in case you’re not feeling fearless).
For blue, I recommend Calvin Klein One in Electrify Blue, $18 Available at Ulta
For black, I recommend Mally Beauty Volumizing Mascara, $20 Available at Ulta
The first line of this In Style beauty interview on Dakota Johnson starts, “A swipe of cobalt blue mascara…” Hmmm. Is Dakota Johnson secretly a Mascara alumni? It looks like it!!
The 500 mascaras arrived at 9:30 this morning and the TV crew arrives at 11! I’d call that perfect timing. Now to do all the labels…
Remember the days when a writer just got to write books?
I can’t express my gratitude enough for the support of so many people on this book. There is so much happening my head is spinning. (If you read the book, you know I love that phrase – Jorie’s head spins a lot!)
Today a good friend of mine saw an opportunity to pitch a TV station that was looking to interview an author in NYC with a new release who used crowd sourcing and more modern publishing options. Hello? They may as well have said they needed it to be called Mascara. Within minutes I pitched my story to the reporter and better yet, she responded that I was perfect for the segment! We are shooting a 20-minute interview tomorrow which will likely be chopped down to a 2-minute clip when all is said and done. She did say that the B-roll will air AROUND THE WORLD including NYC. No pressure.
Since my 26 pounds of mascara haven’t arrived from LA yet (neither are the snazzy click pens I also ordered because now I am addicted to ordering branded shwag) – I decided to pick up a few NYX Cosmetics’ because they are inexpensive and the perfect shade of blue. They will look great in the shot. Now all I need is a contact at NYX Cosmetics to donate a million more. Anyone know anyone?
The next step in taking this viral is to partner up with a cosmetics company or order 500 blue mascaras wholesale and take to the streets. And by streets, I really mean the Ariana Grande concert at MSG on March 20th. Just a few cute brand ambassadors and a box of free product and we should have the east coast buzzing with #allbluealways in no time at all. Wish me luck!