Posted in Uncategorized

Newest crop of pledges: Kylie Jenner, Hilary Duff, Jourdan Dunn

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Wait, their names don’t start with “M.” Man, I would be thrilled if they were pledging MASCARA. Apparently, they’re just going to Coachella and now going to Coachella requires blue hair. I don’t get it, but I like it. They say it’s “inspired by mermaids” but we know what that is secret language for. Well, my own blue tresses look commonplace now! To read the full Hello! article, click here. If you haven’t yet read MASCARA, you are falling behind trend.

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Posted in Uncategorized

I told you #cobaltblue was everything…

So about being psychic… It seems everyone is dying their hair blue. Ahem. I know someone who did that months ago, then wrote a book about a sorority whose mantra is #albluealways. Then I told you it was becoming like the Illuminati. Then I referenced BeyoncĂ© and Jay and their little tot Blue Ivy. I’ll let you be the judge…

#readblue #goblue #allblueeverything #bluemascara #bluehair #cobalt

Posted in Books, Makeup, Promotions

Put your Mascara on!!

NYXI can’t express my gratitude enough for the support of so many people on this book. There is so much happening my head is spinning. (If you read the book, you know I love that phrase – Jorie’s head spins a lot!)

Today a good friend of mine saw an opportunity to pitch a TV station that was looking to interview an author in NYC with a new release who used crowd sourcing and more modern publishing options. Hello? They may as well have said they needed it to be called Mascara. Within minutes I pitched my story to the reporter and better yet, she responded that I was perfect for the segment! We are shooting a 20-minute interview tomorrow which will likely be chopped down to a 2-minute clip when all is said and done. She did say that the B-roll will air AROUND THE WORLD including NYC. No pressure.

Since my 26 pounds of mascara haven’t arrived from LA yet (neither are the snazzy click pens I also ordered because now I am addicted to ordering branded shwag) – I decided to pick up a few NYX Cosmetics’ because they are inexpensive and the perfect shade of blue. They will look great in the shot. Now all I need is a contact at NYX Cosmetics to donate a million more. Anyone know anyone?

Posted in Books, News, Promotions

Mascara available for Nook on BarnesandNoble.com

News: For those of you who don’t have a Kindle – while you patiently await the print copies – Mascara is now available for Nook on BarnesandNoble.com. It is also on Goodreads if anyone would like to review (please do! unless it’s bad).

We are still actively crowd funding for print costs and have raised close to $700 in just two days. That is amazing!! If you’d like to donate, please visit www.gofundme.com/mascaranovel.

Five hundred mascaras have been ordered from Los Angeles, so this guerrilla marketing promo will happen on March the 20th! I am leaving a screenwriting class early just to make sure I personally pass these out!

All for now. Please continue to spread the word to EVERYONE you know and meet. #allbluealways

Always,

Amanda

Posted in Books, Concerts, Fan Giveaways, Makeup, Popstar, Promotions

Mascara Promo

shutterstock_77903725The next step in taking this viral is to partner up with a cosmetics company or order 500 blue mascaras wholesale and take to the streets. And by streets, I really mean the Ariana Grande concert at MSG on March 20th. Just a few cute brand ambassadors and a box of free product and we should have the east coast buzzing with #allbluealways in no time at all. Wish me luck!

Always, Amanda