Posted in Books, Makeup, Promotions

Put your Mascara on!!

NYXI can’t express my gratitude enough for the support of so many people on this book. There is so much happening my head is spinning. (If you read the book, you know I love that phrase – Jorie’s head spins a lot!)

Today a good friend of mine saw an opportunity to pitch a TV station that was looking to interview an author in NYC with a new release who used crowd sourcing and more modern publishing options. Hello? They may as well have said they needed it to be called Mascara. Within minutes I pitched my story to the reporter and better yet, she responded that I was perfect for the segment! We are shooting a 20-minute interview tomorrow which will likely be chopped down to a 2-minute clip when all is said and done. She did say that the B-roll will air AROUND THE WORLD including NYC. No pressure.

Since my 26 pounds of mascara haven’t arrived from LA yet (neither are the snazzy click pens I also ordered because now I am addicted to ordering branded shwag) – I decided to pick up a few NYX Cosmetics’ because they are inexpensive and the perfect shade of blue. They will look great in the shot. Now all I need is a contact at NYX Cosmetics to donate a million more. Anyone know anyone?

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Posted in Uncategorized

The labels have arrived!

labels

Step one: Receive 480 custom labels from your door guy who is trying to figure out what the package holds and there is no way you can explain it to him even if you tried.

Step two: Place two labels on a dummy mascara, one vertical and one horizontal and literally deliberate over which way they should go for an hour.

Step three: Realize you have to affix 480 labels to 480 mascaras.

Step four: Make a collage for Instagram and decide you’ll do the rest another day.