Posted in Uncategorized

The labels have arrived!

labels

Step one: Receive 480 custom labels from your door guy who is trying to figure out what the package holds and there is no way you can explain it to him even if you tried.

Step two: Place two labels on a dummy mascara, one vertical and one horizontal and literally deliberate over which way they should go for an hour.

Step three: Realize you have to affix 480 labels to 480 mascaras.

Step four: Make a collage for Instagram and decide you’ll do the rest another day.

Posted in Books, Concerts, Fan Giveaways, Makeup, Popstar, Promotions

Mascara Promo

shutterstock_77903725The next step in taking this viral is to partner up with a cosmetics company or order 500 blue mascaras wholesale and take to the streets. And by streets, I really mean the Ariana Grande concert at MSG on March 20th. Just a few cute brand ambassadors and a box of free product and we should have the east coast buzzing with #allbluealways in no time at all. Wish me luck!

Always, Amanda